Medallion Club Smart Seats
Marvel Stadium is set to enhance its Medallion Club Membership, introducing Smart Seats enabling fans to watch video action of the game they’re attending and even switch to thrills and spills from other AFL games.
The in-seat tablets, launched in conjunction with Telstra and Samsung, are part of the next phase of Marvel Stadium’s multi-million connected stadium fit out, which is making the venue one of the most technically advanced and connected, across the globe.
The unveiling of the first batch of luxury leather Smart Seats occurs at the AFL Round 12 match between Essendon and Hawthorn tonight (Friday, June 10).
Progressively up to 1000 Medallion Club seats, at Level 2 during 2016 will possess the tablets. The technology will replace some existing video seats but the new Australian first high definition screens will provide an unprecedented experience for Australian sports fans.
Marvel Stadium acting CEO Michael Green said the Smart Seat technology is raising the bar, combining the very best of being at a live event with the great recent advances made through technology.
“Under our roof, the atmosphere is already fantastic but now we can offer fans a live match along with HD replay action, virtually in the palm of their hand,” Mr Green said.
“We have canvassed the globe and looked at technology at some of the world’s great venues and ultimately in association with our partners Telstra and Samsung, we believe we have produced a global first product which takes the in stadium sports’ experience to another level.
“Marvel Stadium set its sights three years ago on becoming Australia’s most connected stadium and we feel this advancement puts us ahead of the game,” Mr Green said.
Telstra Executive Director Telstra Business, David Coventry said expectations of fans and how they want to connect at events are changing.
“Fans want to watch live sport but also be in touch with the outside world; keeping up to date with other sports, news and using social media. This, new game day technology, combined with Marvel Stadium’s free WiFi will continue to enrich the fan experience,” said Mr Coventry.
The Smart Seat tablet displays and device management system have been developed in collaboration with Samsung Electronics Australia. The seats utilise Samsung’s premium Galaxy Tab S2 9.7-inch tablet range to manage and deliver content to guests.
“This is an incredibly exciting collaboration for Samsung as it involves the creation of an entirely new way for Marvel Stadium guests to experience events using our premium Galaxy Tab S2 range of tablets,” said Danny Mandrides, Head of Mobility at Samsung Electronics Australia.
“The Smart Seat solution developed with Marvel Stadium and Telstra involves the creation of an ecosystem of hardware, applications, and software security to support a rich visual experience directly from the stadium seat,” added Mandrides.
In addition to a planned roll-out of 1000 Tab S2 devices, Samsung has provided technical support to help manage tablet content, app updates, and security through the Samsung KNOX mobile security platform.
The tablets will also offer patrons access to all Fox Sports and free-to-air channels along with Sky Racing, a broadcast of the game and scoreboard feed. Families can also take advantage of the new technology with the tablets providing access to the Nickelodeon and Nickelodeon Junior channels.
Further enhancements will be added to the system progressively, providing even greater entertainment options for patrons.